About
Henrietta Williams
I was always fascinated by a watch chain my Granny Twill would wear as a necklace every day. I loved the simplicity of this piece - it was an essential addition to each outfit and became part of her identity.
Norma Turner
Granny Norma taught me to appreciate the world we live in and to not take it for granted - an understanding I will be forever grateful for and a core value at the heart of the brand.
The vision
My love of jewellery subsequently led me to study jewellery design at Central Saint Martins. However, I personally wore jewellery very infrequently as I struggled to find minimal and easy to wear pieces. Forever being inspired by the beauty of simplicity I needed effortless pieces that would work with everything - I realised I was looking for a contemporary version of my grandmother's watch chain.
This was the catalyst that lead to the launch of NORMA. in 2019. A brand that focuses on creating timeless designs of excellent quality that are ethically created in the heart and soul of London.