NORMA. is a London-based, genderless jewellery brand created by Harriet Williams. NORMA. artfully blends timeless designs with a touch of modern cool, committed to ethical and sustainable practices to ensure that every piece is crafted with care for both people and the planet.

Since graduating in jewellery design from Central Saint Martins, Harriet has accumulated over nine years of industry experience, gathering a wealth of knowledge and becoming a true expert in her field. Driven by her passion for everyday, long-lasting jewellery, Harriet launched NORMA.

"Inspired by my grandmother's watch chain, I saw how it seamlessly transitioned from day to night, enhancing every outfit without demanding attention. This left a lasting impression on me. The essence of NORMA. is to capture that effortless elegance—jewellery that compliments your style without overshadowing it."